July 2013

The Good Sponsor

CHAOS TuesdayConversations in CHAOS – #15: The Good Sponsor. Our Research shows that 62% of successful large projects had a skilled to highly skilled executive sponsor. Seventy (70%) percent of large project failures had a moderate to poorly skilled executive sponsor.  In this broadcast we have the CHAOS Team and Ed Tobin, a 20-year veteran in business technology development and solution design. The program discusses what it takes to be “The Good Sponsor” The executive sponsor is the most important person in the project. The executive sponsor is ultimately responsible for the success and failure of the project. In this program we explore:

  • Attributes of good sponsors
  • Attributes of bad sponsors
  • Examples of good and bad sponsors
  • Examples how to improve executive sponsor skills
  • How sponsors effect outcomes

Part of CHAOS Tuesday: looks at resources that an organization can use to help improve executive sponsor skills. One of the resources is a book by Vicki James, Ron Rosenhead, and Peter Taylor titled “Strategies for Project Sponsorship”.  Another resource is our project executive sponsorship Self-testing kit. The kit includes a detailed leader’s manual with suggested meeting format, agendas, meeting tips, and questions.

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Ed Tobin

Ed Tobin is a 20-year veteran in business technology development and solution design. He is a strategic and innovative thinker, quick to identify situational risks and opportunities. Ed is currently an independent consultant having just come back from Sydney, Australia working for the NSW Railroad. While working in Australia, Ed had a number of management and technical engagements. Prior to moving to Australia, Ed was the founder and VP product development of Driveway Corporation in San Francisco.



Jim Johnson

Jim Johnson is the founder and chairman of The Standish Group. He has been professionally involved in the computer industry for over 40 years and has a long list of published books, papers, articles and speeches. He has a combination of technical, marketing, and research achievements focused on mission-critical applications and technology. He is best known for his research on project performance and early recognizing technology trends. Jim is a pioneer of modern research techniques and continues to advance in the research industry through case-based analytical technology.


Rick Brutti

Rick Brutti has more than 30 years as an entrepreneur and business consultant, assisting companies in raising capital and financial management.


Steve Swartz

Steve Swartz is CEO at SIZZLE PR. Steve is a veteran in public relations, marketing strategies, promotional concepts and direct sales using online, print, broadcast and cable media.


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