April 2013

Common Vocabulary

CHAOS Tuesday: Conversations in CHAOS – Show 2: Common Vocabulary. In our second show, the team and our special guest, Richard Mark Soley, chairman and CEO of OMG, discuss using a common vocabulary. We define a common vocabulary as a collection of words and phrases that are defined and have meaning for everybody in the organization. We consider:

  • Dealing with problems due to divergent semantics
  • Communicating using words that everyone understands
  • Using a standard vocabulary
  • Learning business-speak and definitions that stakeholders use
  • Creating and publishing a glossary of terminology and definitions

Part of CHAOS Tuesday looks at how organizations can improve their common language.


 |   |    |     |     |  


Richard Soley

Richard Soley is chairman and CEO of the Object Management Group, Inc. Dr. Soley is one of the great thought leaders of our time. He is constantly pushing the envelope on standards and technology. A frequent venture angel, Mr. Soley co-founded the Boston CTO Club.



Jim Johnson

Jim Johnson is the founder and chairman of The Standish Group. He has been professionally involved in the computer industry for over 40 years and has a long list of published books, papers, articles and speeches. He has a combination of technical, marketing, and research achievements focused on mission-critical applications and technology. He is best known for his research on project performance and early recognizing technology trends. Jim is a pioneer of modern research techniques and continues to advance in the research industry through case-based analytical technology.


Rick Brutti

Rick Brutti has more than 30 years as an entrepreneur and business consultant, assisting companies in raising capital and financial management.


Steve Swartz

Steve Swartz is CEO at SIZZLE PR. Steve is a veteran in public relations, marketing strategies, promotional concepts and direct sales using online, print, broadcast and cable media.


The Standish Group


Jim JohnsonJim
Jim CrearJim


Rick  Brutti Rick
Steve SwartzSteve
Margaret OlsonMargaret
Darren PeirceDarren
Robert KelleyRobert
Gene BoundsGene

The Standish Group News

The Standish Group Events

The Standish Group Blog


The Dezider