November 2013

Rise of the CTO

CHAOS Tuesday#28: is on the rise of the CTO. We see the CTO role as a creative visionary who delivers technology products to the marketplace and makes business decisions about how technology is incorporated in the company. Often the CTO is both offensive and defensive.  Offensive in the sense that he or she looks for opportunities to advance the organization offering and capabilities. Defensive is to know if a new technology might overcome the organization’s offerings or capabilities. In this show the CHAOS Team and our special guest, W. Jeffrey Rice, marketing executive, discuss the rise of the CTO. In this program we explore:

  • The current role of the CTO
  • How the role of CTO evolved
  • Preparing for the CTO Role
  • CTO & CMO Convergence
  • CTO & CMO Bonding

Part of CHAOS Tuesday: looks at resources that a CTO can use to improve their influence.



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W. Jeffrey Rice

W. Jeffrey Rice's research has been instrumental in the development of new email marketing practices to accelerate performance. His work has been cited in online publications including Forbes, HubSpot and Independent Retailer. In addition, Jeff has conducted full-day strategic email certification classes with marketers from AT&T, Capital One, Cisco, K2 Sports and Yamaha at the ExactTarget Connections User Conference, MarketingSherpa Email Summits, and regional workshops. Jeff holds a B.S. in Sports Management from Springfield College and an MBA from Anna Maria College. His aptitude for teamwork and personal habits were honed by Springfield College's deep-seated humanistic philosophy. He is a life-long learner who enjoys the process of innovation.



Jim Johnson

Jim Johnson is the founder and chairman of The Standish Group. He has been professionally involved in the computer industry for over 40 years and has a long list of published books, papers, articles and speeches. He has a combination of technical, marketing, and research achievements focused on mission-critical applications and technology. He is best known for his research on project performance and early recognizing technology trends. Jim is a pioneer of modern research techniques and continues to advance in the research industry through case-based analytical technology.


Robert Kelley

Robert Kelley is a senior professional with experience in IT from start-ups and Fortune 200 companies. Mr. Kelley has much experience with SAP and Oracle, especially in FDA compliance and governance.


Rick Brutti

Rick Brutti has more than 30 years as an entrepreneur and business consultant, assisting companies in raising capital and financial management.


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